Target customers and marketing strategy Essay Example | Topics and Well Written Essays - 2000 words

Target customers and marketing strategy - Essay ExampleThese needs are psychological (hunger, thirst), safety (protection), social (be accepted, belong to a certain group), esteem (self-confidence, achievements, respect, status, recognition), and self-actualization (realizing ones potential for go along self-development) (Maslow, 1970). This leads to the statement that a satisfied need is not a motivator. There is a doubt whether this in reality applies in practice to the higher needs as it is likely that self-esteem requires continues stimulation and renewal. In venom of its clarity it has some limitations which make it unacceptable in all situations (Wasserman, 2009). Few attempts have been made to shield the validity of Maslows ideas. A big problem is that many companies do not satisfy higher-order needs done their jobs or occupations, and this cannot really be tested. Another point is that he viewed satisfaction as a study motivator and this is not directly related to produ ction. In addition, Maslow does not mention the time period amidst various needs (Raymond et al 2003).Applied to target customers and marketing strategy, Maslows hierarchy of needs allows managers to cry needs and demands of customers and their desires. Buyers do not always know why they decide to make a grease ones palms -- and even when they do, they may prefer to keep the reason to themselves. Often, more than one reason or psychological motive may underlie a purchase, some of which may be known to the purchaser and others not. Separating the informed from the subconscious is at best taxing, if not impossible. An understanding of buyer behavior has been strengthened by psychologically based concepts and theories of behavior and by psychoanalytical ideas (Wasserman, 2009). The psychological factors that shape personalities and needs are particularly authoritative in purchase and consumption behavior. Analysis of wants, motivations, attitudes, expectations,